PSI – Women Health Program & Adolescent Youth Program

We were assigned with the task of designing and executing a comprehensive campaign focused on raising awareness among adolescents, both girls and boys, about sexual health, safe sexual behavior, menstrual hygiene, and access to contraceptive services. Our goal was to foster open and meaningful conversations on these important topics within a digital platform.

To achieve this, we employed a range of creative strategies and tactics. We created a series of short videos that served as informative and engaging content, allowing us to effectively convey key messages. Additionally, we organized giveaway campaigns to incentivize participation and encourage dialogue. A catchy jingle was composed to enhance brand recognition and recall. Collaborating with popular TikTok influencers helped us reach a wider audience and tap into the platform's immense user base.

Managing the social media accounts from scratch, we strategically leveraged platforms such as Facebook, YouTube, Instagram, and TikTok to maximize our campaign's impact. We tailored the content specifically for each platform, optimizing its reach and engagement while also repurposing it across other relevant platforms. This approach ensured that our messages reached the intended audience in a format that resonated with them.

The results of our campaign were truly remarkable. Within a span of just four months, we generated over 50,000 user-generated contents, reflecting the active participation and engagement of our target audience. Furthermore, our efforts led to an average of more than 500 inquiries per month regarding sexual and menstrual health, demonstrating the campaign's effectiveness in driving conversations and facilitating access to information.

OK Network
OK Network
Monday, 17 July 2023