UMA - Udhyami Mahila

To authentically capture the essence of UMA, we embarked on a journey to Province 2, immersing ourselves in the vibrant tapestry of Madhesh Pradesh. It was essential for us to showcase the faces and stories of the remarkable UMAs, ensuring their voices and experiences shone through in the video. Our goal was to create a captivating visual narrative that not only reflected the spirit of Madhesh Pradesh but also sparked curiosity and intrigue among the audience about the project itself. 

When we have a meaningful purpose behind our work, it doesn't feel like work at all. That's exactly how we felt about this project. We made a teaser video to promote "UMA - Udhyami Mahila," an initiative by IME Group. The goal of this project was to empower and support three women entrepreneurs from Province 2 in Nepal, which is amazing!

Monday, 22 January 2024