Video Going Beyond Just Marketing Tool: How to use Videos as an Asset

Video has become an increasingly popular medium and is a must have for any business looking to grow itself. In recent years, it has evolved from simply being used for marketing and advertising purposes, and is being used as a vital asset for the branding and positioning of a brand and its product or services. Videos are engaging, dynamic, and have the potential to capture the attention of viewers in ways that text and images simply can't. As a result, brands are increasingly widening the scope of videos at their disposal to use this flexible medium for all kinds of purposes.

An asset is a valuable resource that can be leveraged to achieve specific goals. With the case of videos and the flexibility it provides, it can be leveraged to achieve many different goals. From marketing and advertising, to explainer videos for products or services, to even onboarding and training videos to train and upskill your employees, videos provide many different options to a brand. In fact, over 91% of the businesses use video content in one form or another. Here, we discuss 3 specific ways in which video can be used as more than just a marketing and advertising tool.

  1. Using Videos for Training and Onboarding

Videos can also be used for training and onboarding to help reduce the time taken for the process for businesses. Videos can be used for a total onboarding experience or can be used for a hybrid onboarding modality. Information like the company culture and values, the basic HR information pack, and policies are all generally going to be the same regardless of the number or role of the hire. Using videos to communicate this information can not only reduce the burden for the trainers and other HR, it can also work to standardize the onboarding experience for any new hires. In addition, Video is better at keeping the attention of the viewers and is better than text when it comes to retaining information.

Videos can also be used to provide training and upskill your team members at your organization. Different training videos for different roles can be designed to help each department at your organization excel in their roles. Not only does Video Training reduce the cost and time taken for the training, it can be accessible from any device or location. Ernst and Young incorporated videos to establish their own blended training system and reduced the cost by 35% and the time taken by about 52%. Their internal training process incorporating video was so successful that they established a new venture to provide customized training videos service.

  1. Using Videos for Sales

One way for businesses to use videos as an asset is to create product demonstration and experience videos. These kinds of videos can help explain to prospects the full dimensions of your product or service offering, and can help you increase your conversion. These types of videos also work as a great after-sales value add. It can allow for the consumers to understand how to use the specific product or service efficiently, which in turn elevates the entire sales experience for the consumer.

Furthermore, brands can also  use Videos to answer the most common questions asked by the customer. This not only works as a cost-cutting measure for the business, but also gives the customer a one-stop solution to solving all the common problems they can face with the specific product or service. Wyzeowl reports that over 96% consumers have watched product demos or explainer videos to learn more about a product or service to help them make their purchase decision.

  1. Using Video for SEO

             Search Engine optimization (SEO) is key to ensuring a better performing website and better visibility for the brand online. Videos are traditionally a medium with a high level of engagement and are attributed for over 65% of all internet traffic. As a result, videos posted on websites and social media pages can keep your visitors engaged for a longer period of time. The longer your visitors stay on your sites, the better your SEO metrics, which results in a better positioning for your brand on search pages and social media.

             Furthermore, adding video transcripts has been reported to be an especially effective way of boosting SEO through video. Adding transcripts not only makes your video accessible to a more diverse demographic, it also allows the Automated tools that monitor the search engine placements to get an understanding of the topics covered by the speaker. Transcripts also help boost video views by up to 12%, as reported by META. The transcript allows for the search engine to crawl through the content of your video, which in turn can help you rank higher for relevant searches.


Ultimately, Video is a very flexible tool that provides a lot of value. Being able to use it properly can help any business leverage this power of video and use it as an asset to grow and scale their company. If you are interested in growing and scaling your business using videos, you can always contact our specialist for a FREE consultation on how Videos can fit to your organizational goal.




Monday, 30 November -0001