Think about how many videos you watch a day. Then think about how many videos your family watches a day. Astounding, isn’t it? Videos have risen up to become one of the most consumed content on the internet. With platforms like YouTube, TikTok, Instagram, and Facebook all catering to this increased interest in watching videos, video has become the preferred way for people to consume content on social media. A finding by Sandvine reports that 65% of all internet traffic is attributed to Video Traffic.
With such a high percentage of traffic coming from the Internet, it is no shock that Video has also made a massive impact in the marketing industry. Today, Video has become a critical component of a successful social media strategy. In fact, it is estimated that over 91% of the businesses worldwide are using Video as a marketing tool in 2023. So why are videos such a powerful marketing tool that you cannot miss?
- Videos are the Kings of Engagement
Video content has the capacity to be highly engaging. As a result, it is much more likely to capture the attention of your audience compared to other types of content. Combining sound, images, and movement along with a lot of information, Videos can help your business cater to any demographic. Hubspot reports that 85% of the marketers say that video is an effective medium at engaging their audience.
Video content is also very effective for storytelling. Effective videos can help your business and brand elicit emotional responses from the audience, which can then help you stand out and remain in the audience’s consciousness for longer. Such video content can help you connect with your audience on a deeper level. You can use video to tell your brand's story, highlight your values, or showcase your company culture. By using video to tell compelling stories, you can create a lasting impact on your audience and build a loyal following.
- Video helps you with Brand Building
Video is a powerful tool for building brand identity. You can use video to showcase your products or services, share behind-the-scenes footage, or create emotional connections with your audience. By creating high-quality and engaging video content, you can establish a strong brand identity that resonates with your audience.
Hubspot Blogs reports that over 1/3rds of the consumers watch video content to learn about brands or products. In the past, consumers would typically visit websites or social media pages for the business or product to learn more about it. However, with the sophisticated ads and video marketing techniques available, consumers are shifting to a more easily consumable and accessible media for information. Video content allows the consumers to understand how the product or service being offered works in real life, and can provide them with much more information
- Video is a portable and has a much higher reach
Video content has the potential to reach a much wider audience compared to other types of content. Social media algorithms also favor video content over other types of content. In fact, platforms like YouTube and TikTok have their own recommendation algorithms that can help your videos get discovered by new viewers. Even a traditionally non-video platform like Facebook and Instagram have embraced video with the introduction of Instagram reels and facebook videos. By creating high-quality and relevant video content, you can increase your reach and attract new audiences to your brand.
Video content can also be consumed on-the-go from almost any device. With around 92.3% of users accessing the internet through their mobile devices, it's essential to create content that is easy to consume on smaller screens, while still remaining entertaining and engaging. Creating videos for mobile consumption is also an easier and less costly task than designing your whole social media platform or website to be mobile friendly.
- Videos help you convert your customer and as such, has a higher ROI
Video can easily help you drive conversions of your leads by demonstrating the products or services in action. Furthermore, Videos can also be used for after sales purposes, like providing tutorials, or featuring customer testimonials. All of these can help you and your product or service stand out by demonstrating the benefits of your products or services in an engaging and informative way. Using videos, you can persuade your audience to take action and make a purchase. In fact, Wyzeowl in its 2023 Video Marketing Statistics reports that 89% of the people say that they have been convinced to make a purchase from a brand based on the brand’s video.
In addition to conversion itself, Video can offer a higher return on investment (ROI) compared to other types of content by itself. A high-quality video content can help your brand attract more leads, increase engagement, and ultimately, drive more revenue. Wordstream reports that businesses that use video in their marketing campaigns see a 49% faster revenue growth compared to businesses that don't.
- Video Provides you with your Own Media at a relatively lower Cost
Maybe the most important thing is that the video used by a brand is owned by the brand themselves. Videos are long-lasting content types that provide your brand with their own marketing asset which can then be repurposed as per the needs of the marketing and branding team. A single brand video can be used on your website, social media, spliced up for ad campaigns, and cut into small bite sized content for platforms like Tiktok and Reels. Owning the content themselves and having the capacity to position one’s brand through its own media can be facilitated by Video content.
In conclusion, Video Marketing is a rising trend globally with no signs of stopping. This is not only true in the global context, but also in Nepal. We have worked with over 100+ brands to help establish themselves in the market by providing them high quality Video and video production services. We want our clients to be able to use the videos we provide not only as a marketing tool, but instead as an Asset. If you want to learn more about using Video as an Asset, Please read our article on How to Use Video as an Asset. Alternatively, if you want to understand why using Videos can give your business a competitive edge, please read How establishing your Own media is the Future.