In today's fast-paced corporate world, effective human resource management plays a crucial role in attracting and retaining top talent. Unfortunately, many companies in the country still rely on lengthy orientation sessions and mundane paperwork, resulting in a less-than-ideal experience for new hires. Moreover, traditional training sessions heavily rely on the HR personnel, whose effectiveness can fluctuate based on their mood. Consequently, the retention of information among new employees is alarmingly low, with studies indicating that up to 95% of the material is forgotten after extensive training sessions. It is evident that such outdated approaches make the onboarding process and learning & development inefficient. However, there is a solution - embracing HR videos.
It's time for businesses to recognize that HR is the new marketing, and investing in HR videos can revolutionize their onboarding and learning practices. By leveraging the power of visual learning, companies can enhance memory retention, streamline training, and optimize both time and financial resources.
The Power of Visual Learning:
Numerous studies have demonstrated that visual learning can significantly enhance memory retention and information processing. Through engaging and interactive HR videos, you can present information in a visually appealing and memorable way. This allows employees to grasp key concepts more effectively, resulting in a faster learning curve and increased engagement. Whether it's explaining company policies, demonstrating best practices, or introducing corporate culture, HR videos serve as a powerful tool for conveying information in a compelling manner.
Efficiency and Cost-Effectiveness:
Traditional onboarding processes often involve extensive paperwork, lengthy orientation sessions, and repetitive training sessions. These methods can be time-consuming, monotonous, and prone to misinterpretation. On the other hand, HR videos provide a standardized and consistent approach to onboarding and learning. They can be accessed at any time, allowing new employees to familiarize themselves with the company's culture, values, and processes at their own pace.
By transitioning to HR videos, you can save valuable time and resources. The cost of creating professional videos, although an initial investment, is outweighed by the long-term benefits. HR videos eliminate the need for repetitive training sessions, minimize the use of physical resources, and ensure that the onboarding process remains consistent regardless of the number of new hires.
Improved Employee Engagement and Retention:
The success of any organization depends on its employees' satisfaction, engagement, and commitment. HR videos can play a vital role in fostering a positive employee experience right from the onboarding stage. By offering visually stimulating content, companies can create a lasting first impression and instill a sense of pride and belonging among new hires.
Additionally, HR videos can be employed for ongoing learning and development initiatives. By providing engaging and informative training videos, you can empower employees to acquire new skills, stay updated on industry trends, and foster continuous growth. This approach not only enhances employee performance but also contributes to higher retention rates, as employees feel valued and supported in their professional journey.
HR as the New Marketing:
In today's competitive landscape, a company's reputation is paramount to attracting top talent. By investing in HR videos, you can effectively showcase their commitment to employee development and engagement. Word-of-mouth travels fast, and employees who have positive onboarding experiences are likely to share them, thereby enhancing the company's brand image.
Moreover, HR videos can also be leveraged as marketing assets externally. When potential candidates see a company's dedication to providing an engaging and informative onboarding experience, they are more likely to be attracted to join the organization. By highlighting HR videos as part of your company's marketing strategy, you can differentiate themselves from competitors and position yourself as desirable employers.